How Web 3.0 Will Change SEO?
Google has landed several knockout punches to the SEO
industry. With Google’s Panda and Penguin updates, the SEO world has been
critically wounded. Many companies who create tons of junk content and tons of
junk links have seen their clients websites sink to the bottom of the Internet.
This obviously led to a ton of angry calls and an Industry who shivered at the
thought of what the big G would do next. A lot of the remedies that came from
so-called SEO experts were ridiculous, “links no longer work!” No, like
battered fingers that have been smacked for reaching into the cookie jar too
many times, the SEO is bearish about the supposed web 3.0
updates that are coming at us at some point in the future; maybe months, maybe
years.
Web 3.0 is also known as the “semantic web” and has been
predicted for a decade. Are we now on the verge?
What is the semantic web?
This is explanation is from Charles Silver, CEO of the
Algebraix Data Corp
“The Semantic Web is about connecting data, all data,
everywhere and putting it in massive graph databases that can be read and
conceptually understood by computers. Currently, most Web pages are designed to
be read by people, not machines. But because linked, graph-based data is
machine-readable, computers will be able to answer increasingly sophisticated
questions for us — to interpret data, understand context, infer meaning and do
reasoning. Put another way: Semantic databases, which sprang out of Artificial
Intelligence, allow computers to “think,” to understand big, conceptual
queries, then find and combine exactly the information we humans need to make
ever-smarter decisions. Yes, just like the Star Trek computer did”
Read more about the semantic web (Web 3.0) from Charles
Silver here;
As an SEO who has always created great content and who
always sought relative links, the various Google updates didn’t really hurt me.
As a juxtapose to the sky is falling brand of SEOs, many of my client’s sites
actually increased in rank. I see the supposed web 3.0 as a great way to
improve user experience, which is what Google cares the most about. Google can
not thrive as the best and most popular search engine if their algorithm
delivers junk sites or a useless ezine.com article when a person truly needs a
solution.
My prediction is that above the board SEO companies will
thrive in any environment. I also see businesses linking together to rank for
semantic combinations. I can see restaurants teaming or even paying for ad
space on
movie theatre sites to drive traffic. I also see more of
a lifestyle sort of partnering up and where people who own gyms connect with
grocery stores, which connect with doctors. What I really see is a circular
world where a sort of ecology is created that links brands and businesses
together. I think it is going to be a great time to be a marketer and the
people who do great work, who write great content and who can create
relationships will do well. I see web 3.0 as a much needed boost to how we use
search engines.
In many ways, web 3.0 is the current form of linking that
Google would prefer to see! Relevant links, relevant keywords, varied keywords
that all ties together. I suppose if you do black hat junk content and junk
link building then this would scare you but the rest of us are looking forward
to this. In someways, I’m already doing most of this for my clients because I
see myself as a marketer first and a SEO second. I think it might have to deal
with how I got into the industry vs people who simply wanted first page
rankings.
As you can see the world is getting smaller. The future
web 3.0 is a welcomed and much needed change that will shake up the SEO
industry in a positive way. I think that it will be great for businesses, end
users and SEO companies. And you’ll start to see more an more SEO agencies
talking about semantic web optimization services!
If you’re concerned about how changes to web and search
will affect your business call Andrew Riedel from SEO Web Magic now on 0414 320
016.
1/27 Dandenong Terrace Robina,
QLD
Contact Us: 0414 320 016
Effective tips on how to choose right SEO Company. It is most important to about SEO company's services before hire them. You can hire Marketing Sweet for professional SEO Adelaide service at an affordable price.
ReplyDelete